What is Aalborg Zoo's mission?

We communicate knowledge about animals and nature through wildlife
fascinating experiences and contribute to nature conservation
locally and globally.

What is Aalborg Zoo's vision?

Our vision for 2025 is to be a year-round attraction that offers wildly fascinating experiences to an annually growing number of guests and is recognised for its commitment to nature conservation and sustainable development. 

We work to preserve nature

Nature conservation is our most important and foremost task and focuses on five areas.

Our animals

Through unique animal husbandry adapted to a city zoo with contemporary, themed facilities and relevant experience design, we provide fascinating and engaging experiences for our guests.

Dissemination

Nature is the wildest gift. Through engaging communication, we share our knowledge, values and joy of nature and inspire our guests to take action and make a difference for the benefit of nature locally and globally.

Sustainable operations

We build on our special commitment as the world's first environmentally certified zoo (1999). That's why sustainability and the fulfilment of the UN Sustainable Development Goals are guiding principles in all aspects of our daily operations.

Projects and breeding work

Through involvement in conservation projects at home and abroad, we create a connection between the Zoo and nature, and we help to anchor the projects locally and create global awareness. Through our involvement in breeding programmes for endangered species, we help ensure genetic diversity for future populations.

Research and development

As an international research organisation, we collect and share knowledge to strengthen efforts for endangered species. We work closely with Aalborg University and national and international zoological and veterinary organisations. We communicate our research to our guests so that they gain insight into this part of the Zoo's work.